The International Consumer Brand Relationship™ Conference is the world's leading networking & educational event in the field of marketing. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands.
Consumer Brand Relationships - Edited Book – 2012
All participants and accompanying persons must register for the event. The early registration deadline is May 15th, 2025, and regular registration is July 15th, 2025. We are terribly sorry, but we have to ask you to cover the credit card or PayPal processing fee.
What is included in the fee*?
Program 2025 coming soon.
This year marks a major milestone—15 years ANNIVERSARY of this conference which advances Brand
Relationship research. Be part of this special celebration by submitting your work! We welcome
full papers, works-in-progress, and case studies that explore the dynamic relationships between
consumers and brands—whether it’s a product, service, company, celebrity, person, or place.
This conference is the ideal platform for faculty, Ph.D., master’s, and undergraduate students,
as well as practitioners, to share high-quality research, gain valuable feedback, and connect with
experts in the field. Whether your work is empirical, conceptual, or theoretical, your insights are
essential. Let’s celebrate this milestone together—submit your paper and join us for an unforgettable
experience!
The highest quality full papers from the conference will be invited to submit to the Journal of
Product and Brand Management.
The following provides a list of possible topics to be discussed, but is not limited to:
We offer a limited number of stipends. The total we can give out this year is $1,500 which we split among awardees. Most suitable candidates are master or Ph.D. students, or participants from developing countries to assist with expenses related to attending the conference. Priority will be given to full paper submissions. If you are interested, when submitting your paper, you have to mention at the end of your submission (in the remark field) if you wish to apply for it and have to provide a justification why you think you qualify for the travel stipend. Provide a 100-200 justification to make your case.
Best Paper Award Given to the best full paper and best 7x7 Presentation Paper.
Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) extended abstracts or case studies which have as a focal point consumers’ relationships with brands.
At least one author of each accepted submission must register, attend and present. All papers are double-blind reviewed. By submitting a paper all author(s) agree to review up to three conference papers. Author(s) are requested to submit their paper(s) electronically before the deadline to our online submission system on the website.
CONSUMER BRAND RELATIONSHIP is a registered Trademark (# 4333140) and protected for the categories IC 016. US 002 005 022 023 029 037 038 050 (e.g., brochures, manuals, books, booklets, flyers, informational sheets and newsletters) and IC 041. US 100 101 107 (e.g., educational services, classes, seminars, conferences, workshops).
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4315 University Center Dr, Las Vegas, NV 89119Las Vegas (NV), United States.
Embassy Suites Las Vegas
4315 University Center Dr, Las Vegas, NV 89119Las Vegas (NV), United States.
