Loading

13-15 October 2022

7th International
Consumer Brand Relationship
Conference

The International Consumer Brand Relationship™ Conference Winter Park (FL), United States

About Us

CONFERENCE

The International Consumer Brand Relationship™ Conference is the world's leading networking & educational event in the field of marketing. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands.

Highlights

CONFERENCE HIGHLIGHTS

Upcoming 7th International Consumer Brand Relationship™ Conference in Winter Park, Florida, USA

HIGHLIGHTS of the upcoming conference. Venue is Rollins College Winter Park, Florida, USA, 13-15 October, 2022:
  • UP TO $ 1,500 travel stipend for Ph.D. or master Students
  • $ 250 best paper awards
  • The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management

Meet our

Previous Speakers

T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
He is former editor of the Journal of Brand Management, and prior to joining Middlesex in August 2013, he was Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland. He also has held academic positions at University of Warwick (Warwick Business School) and De Montfort University in the UK and MARA Institute of Technology, Malaysia.







Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
He is the most widely published academic expert on brand love. He does research, teaches and consults for governments, nonprofits, corporations and universities worldwide. His research has been quoted in Time, The New York Times, The Wall Street Journal, the Chicago Tribune, the Detroit Free Press, major publications in Europe and Japan, and has appeared on public radio talk shows as well as popular Television shows such as Oprah.

Chris Malone
Managing Partner, Fidelum Partners, United States
C-level executive with multiple Fortune 500 companies. Senior sales and marketing leader with over 25 years of experience in the consumer packaged goods, hospitality, food service and consulting industries. Adept in driving topline business growth and bottom profitability through direct oversight of strategic planning, sales, marketing, brand building, customer insight, eCommerce, product development and outstanding business relationships.

Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
She is Co-Editor in Chief of the Journal of Product and Brand Management, Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER), and a Visiting professor at the University of Bari (Italy). Her Areas of research interest and expertise include Brand Management, Marketing Management, Corporate Identity, and Marketing Organization.

Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Terry’s professional service includes History Section Editor and member of the Editorial Policy and Manuscript Review Boards for the Journal of Macromarketing. On January 1, 2010, he became Editor of the Journal. He is also on editorial review boards of the Journal of Historical Research in Marketing, Marketing Theory, and Management & Organizational History. Terry is a former President of the CHARM (Conference on Historical Analysis and Research in Marketing) Association.
Trevor Davis
Consumer Products Futurist IBM, UK
As a Member of the IBM Industry Academy Trevor has a leading role in bringing the IBM Smarter Planet vision to life and is widely quoted in the media. With over 20 years of international business experience, covering Marketing, R&D, Supply Chain and Agriculture, Trevor brings deep industry insight and a distinctive point of view to his work. In 2014 Trevor became an IBM Distinguished Engineer in recognition of his track record of innovation.
Euler Alves Brandão
Euler Alves Brandão
Partner CEO of Stetik Group
He is the founder, partner and currently chairman of Stetik Group, one of the 5 largest independent marketing communication groups in Brazil, and operating in South America from several offices in diver cities. He is Ph.D. in Business Administration and his academic and professional experience in Administration involve merchandising and strategic management of companies, particularly strategic management, strategic marketing, retail, and entrepreneurship.
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus
He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals, and Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development, and Visiting Professor at the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.
T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
Chris Malone
‪Managing Partner, Fidelum Partners, United States
Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Trevor Davis
Consumer Products Futurist IBM, UK
Euler Alves Brandão
Partner CEO of Stetik Group
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus

Books & Journals

CONFERENCE RESULTS:
EDITED BOOKS AND JOURNAL PUBLICATIONS

Paper submission

Best papers from the 2022 conference will be considered for publication in the Journal of Product and Brand Management

Video Highlights

International CBR Conference 2015

The Schedule

PRELIMINARY PROGRAM

5:30-9:00 PM / THURSDAY, OCTOBER 13, 2022

Registration & Welcome drinks at Rollins College

8:15 - 8:30 AM / FRIDAY, OCTOBER 14, 2022

Conference kick off | welcome remarks (TBD)

8:30 - 10:00 AM / FRIDAY, OCTOBER 14, 2022

7x7 Presentations

10:00 AM - 10:30 AM / FRIDAY, OCTOBER 14, 2022

Break

10:30 - 12:00 PM / FRIDAY, OCTOBER 14, 2022

Session 1:

12:00 - 1:15 PM / FRIDAY, OCTOBER 14, 2022

Lunch

1:15 - 3:00 PM / FRIDAY, OCTOBER 14, 2022

Session 2:

3:00 - 3:30 PM / FRIDAY, OCTOBER 14, 2022

Break

3:30 - 4:55 PM / FRIDAY, OCTOBER 14, 2022

Session 3:

4:45 - 5:00 PM / FRIDAY, OCTOBER 14, 2022

Official Conference Photo

6:00 - 6:30 PM / FRIDAY, OCTOBER 14, 2022

Drinks at TBD

6:30 - 9:30 PM / FRIDAY, OCTOBER 14, 2022

Gala Dinner

8:15 - 10:00 AM / SATURDAY, OCTOBER 15, 2022

7x7 Presentations

10:00 - 10:30 AM / SATURDAY, OCTOBER 15, 2022

Break

10:30 - 12:00 AM / SATURDAY, OCTOBER 15, 2022

Session 4:

12:00 - 12:45 AM / SATURDAY, OCTOBER 15, 2022

Lunch

12:45 - 1:15 PM / SATURDAY, OCTOBER 15, 2022

Keynoter: TBT

1:15 - 1:30 PM / SATURDAY, OCTOBER 15, 2022

Mini Break

1:30 - 3:00 PM / SATURDAY, OCTOBER 15, 2022

Session 5:

3:00 - 3:30 PM / SATURDAY, OCTOBER 15, 2022

Break

3:30 - 4:30 PM / SATURDAY, OCTOBER 15, 2022

Session 6:

4:30 - 4:45 PM / SATURDAY, OCTOBER 15, 2022

Award Ceremony

4:45 - 8:00 PM / SATURDAY, OCTOBER 15, 2022

Beach Trip (Party Bus)

 

Registration and Payment

Registration

Please click the button below and fill out the registration form.

All participants and accompanying persons must register for the event. The early registration deadline is May 15th, 2022, and regular registration is June 15th, 2022.

Payment

The early bird registration fee is $395* if you register by May 15th, 2022. After that date, the regular registration fee is $495*. Late conference fee is $595* (until 15. September). No refund possible once the registration fee is paid. Please click here to fill the registration form and pay the registration fee to register.

What is included in the fee*?

  • Attendance to the entire conference
  • Welcome reception
  • Breakfasts
  • Lunches
  • Conference gala dinner
  • Coffee breaks
  • Conference material
  • Conference proceeding
  • Conference picture
  • Conference support staff
  • Trip to the beach the last day if weather permits (limited seats)

Program 2022

Program 2022 coming soon.

 

Submit your Paper

This international conference brings together researchers and practitioners with an interest in the relationship consumers have with brands. We invite full papers, work in progress, extended abstracts or case studies, which have as a focal point the consumer and the relationship to products, companies, stores, celebrities, or countries brands among others. The event provides an ideal opportunity for Ph.D. students and faculty members sharing their most recent high quality work with other experts in that field. Empirical as well as conceptual or theoretical works are welcomed. The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management.

TOPICS

The following provides a list of possible topics to be discussed, but is not limited to:

  • Consumer brand relationships across different consumer segments (e.g., children, seniors)
  • Positive brand relationship constructs (e.g., brand love, brand passion, brand affection, brand devotion)
  • Consumer retailer or company relationships (e.g., stakeholder theory)
  • Brand relationship and brand personality
  • Negative brand relationship constructs (e.g., brand hate, brand objection, brand dislike)
  • Brand forgiveness
  • Brand relationship over time, dynamics of brand relationships
  • Brand communities
  • Big Data, Analytics and Brand Relationship Management
  • Brand attachment, attachment theory
  • Brand relationship theories and underlying constructs
  • The role and effect of culture on consumer brand relationships
  • Brand cult and religious brands
  • Consumer celebrity relationships (e.g., sports, entertainment, business celebrity)
  • Consumer organization relationships (e.g., political party, sports club/teams, Universities, red cross)
  • Consumer place relationships (e.g., city branding, country branding)
  • Brand relationships scales
Download CFP

Paper submission

Best papers from the 2022 conference will be considered for publication in the Journal of Product and Brand Management

Important

Dates and Deadlines

 
CONFERENCE
13-15 October 2022
 

Submission deadline    

February 1st, 2022

Notification of acceptance

March 15th, 2022

Early registration deadline

May 1st, 2022

Regular registration deadline

June 15th, 2022
 

 

Scholarships and Stipends

Travel Stipends

We offer a limited number of stipends. The total we can give out this year is $1,500 which we split among awardees. Most suitable candidates are master or Ph.D. students, or participants from developing countries to assist with expenses related to attending the conference. Priority will be given to full paper submissions. If you are interested, when submitting your paper, you have to mention at the end of your submission (in the remark field) if you wish to apply for it and have to provide a justification why you think you qualify for the travel stipend. Provide a 100-200 justification to make your case.

Best Paper Award

Best Paper Award The conference gives $250 for the best paper award, and a chance of publication in the Journal of Product and Brand Management.

 

Paper Submission

Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) extended abstracts or case studies which have as a focal point consumers’ relationships with brands.

  • FULL PAPER Full paper submissions must not be published, accepted for publication or presentation, or be under consideration for publication or presentation elsewhere. All papers are limited to max. 7,000 words (including tables and figures) excluding the cover/title page and references. In preparing for the full papers, please reference the authors' guidelines from the Journal of Product and Brand Management. No author information in your paper you submit, only in the online submission tool
  • Work-in-progress papers, extended abstracts or case studies. For all, please provide an extended structured abstract of between 1000-1,500 words (excluding reference list), single spaced. You need to have the following sections: purpose, methodology/approach, findings, research limitations/implications, and originality/value. A reference list is required. Tables or figures should be placed in the text. Empirical work-in-progress papers should be at least in the data collection phase to be considered.
  • Submissions which do not follow authors guidelines outlined above are desk rejected.

At least one author of each accepted submission must register, attend and present. All papers are double-blind reviewed. By submitting a paper all author(s) agree to review up to three conference papers. Author(s) are requested to submit their paper(s) electronically before the deadline to our online submission system on the website.

Download CFP

Paper submission

Best papers from the 2022 conference will be considered for publication in the Journal of Product and Brand Management
Submit Paper Here Additional Submission Instructions

Contact

Legal Notice & Contact Us

Legal Note

CONSUMER BRAND RELATIONSHIP is a registered Trademark (# 4333140) and protected for the categories IC 016. US 002 005 022 023 029 037 038 050 (e.g., brochures, manuals, books, booklets, flyers, informational sheets and newsletters) and IC 041. US 100 101 107 (e.g., educational services, classes, seminars, conferences, workshops).

 

 

Get in touch

Hotel information
Hotel


THE ALFOND INN AT ROLLINS COLLEGE
300 E New England Ave, Winter Park,
FL 32789

Hotels close to Rollins College, Click here.

Conference Location
Conference Venue

ROLLINS COLLEGE
1000 Holt Avenue
Winter Park, FL 32789

SPONSORS

© 2022 International Consumer Brand Relationship Conference™. All Rights Reserved.
Website created by Creative Cores
Title
First name
Last name
University/Company
Department
Street
Post Code
City
State
Country
Phone
Fax
Email
Comments