The International Consumer Brand Relationship™ Conference is the world's leading networking & educational event in the field of marketing. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands.
This international conference brings together researchers and practitioners with an interest in the relationship consumers have with brands. We invite full papers, work in progress or case studies which have as a focal point the consumer and the relationship to products, companies, stores, celebrities, or countries brands among others. The event provides an ideal opportunity for Ph.D. students and faculty members sharing their most recent high quality work with other experts in that field. Empirical as well as conceptual or theoretical works are welcomed. The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management.
The following provides a list of possible topics to be discussed, but is not limited to:
We offer a limited number of up to a total of $1,000 travel stipends for Ph.D. students, master students or participants from developing countries to assist with expenses related to attending the conference. Priority will be given to full paper submissions. If you are interested, when submitting your paper, you have to mention at the end of your submission (in the remark field) if you wish to apply for it and have to provide a justification why you think you qualify for the travel stipend. Provide a 100-200 justification to make your case.
Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) case studies which have as a focal point the consumer and the relationships to brands.
At least one author of each accepted submission must register, attend and present. All papers are double-blind reviewed. By submitting a paper all authors agree to review up to three papers. Authors are requested to submit their paper(s) electronically before the deadline to our online submission system on the website. Any questions should be addressed to Marc Fetscherin (firstname.lastname@example.org).
CONSUMER BRAND RELATIONSHIP is a registered Trademark (# 4333140) and protected for the categories IC 016. US 002 005 022 023 029 037 038 050 (e.g., brochures, manuals, books, booklets, flyers, informational sheets and newsletters) and IC 041. US 100 101 107 (e.g., educational services, classes, seminars, conferences, workshops).