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cbra

16-18 October 2025

8th INTERNATIONAL
Consumer Brand Relationship
Conference

The International Consumer Brand Relationship™ Conference LAS VEGAS, United States
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cbra
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About Us

CONFERENCE

The International Consumer Brand Relationship™ Conference is the world's leading networking & educational event in the field of marketing. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands.

Highlights

CONFERENCE HIGHLIGHTS

Upcoming 8th International Consumer Brand Relationship Conference in Las Vegas, Nevada, USA

HIGHLIGHTS of the upcoming conference. Venue is Las Vegas, Nevada, USA, 16-18 October 2025:
  • UP TO $ 1,500 travel stipend for Ph.D. or master Students
  • Best paper awards (Paper, 7x7 Presentation)
  • The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management

Meet our

Previous Speakers

T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
He is former editor of the Journal of Brand Management, and prior to joining Middlesex in August 2013, he was Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland. He also has held academic positions at University of Warwick (Warwick Business School) and De Montfort University in the UK and MARA Institute of Technology, Malaysia.







Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
He is the most widely published academic expert on brand love. He does research, teaches and consults for governments, nonprofits, corporations and universities worldwide. His research has been quoted in Time, The New York Times, The Wall Street Journal, the Chicago Tribune, the Detroit Free Press, major publications in Europe and Japan, and has appeared on public radio talk shows as well as popular Television shows such as Oprah.

Chris Malone
Managing Partner, Fidelum Partners, United States
C-level executive with multiple Fortune 500 companies. Senior sales and marketing leader with over 25 years of experience in the consumer packaged goods, hospitality, food service and consulting industries. Adept in driving topline business growth and bottom profitability through direct oversight of strategic planning, sales, marketing, brand building, customer insight, eCommerce, product development and outstanding business relationships.

Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
She is Co-Editor in Chief of the Journal of Product and Brand Management, Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER), and a Visiting professor at the University of Bari (Italy). Her Areas of research interest and expertise include Brand Management, Marketing Management, Corporate Identity, and Marketing Organization.

Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Terry’s professional service includes History Section Editor and member of the Editorial Policy and Manuscript Review Boards for the Journal of Macromarketing. On January 1, 2010, he became Editor of the Journal. He is also on editorial review boards of the Journal of Historical Research in Marketing, Marketing Theory, and Management & Organizational History. Terry is a former President of the CHARM (Conference on Historical Analysis and Research in Marketing) Association.
Trevor Davis
Consumer Products Futurist IBM, UK
As a Member of the IBM Industry Academy Trevor has a leading role in bringing the IBM Smarter Planet vision to life and is widely quoted in the media. With over 20 years of international business experience, covering Marketing, R&D, Supply Chain and Agriculture, Trevor brings deep industry insight and a distinctive point of view to his work. In 2014 Trevor became an IBM Distinguished Engineer in recognition of his track record of innovation.
Euler Alves Brandão
Euler Alves Brandão
Partner CEO of Stetik Group
He is the founder, partner and currently chairman of Stetik Group, one of the 5 largest independent marketing communication groups in Brazil, and operating in South America from several offices in diver cities. He is Ph.D. in Business Administration and his academic and professional experience in Administration involve merchandising and strategic management of companies, particularly strategic management, strategic marketing, retail, and entrepreneurship.
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus
He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals, and Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development, and Visiting Professor at the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.
T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
Chris Malone
‪Managing Partner, Fidelum Partners, United States
Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Trevor Davis
Consumer Products Futurist IBM, UK
Euler Alves Brandão
Partner CEO of Stetik Group
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus

Paper submission

Best Papers from the 2025 conference will be considered for publication in the Journal of Product and Brand Management

Video Highlights

International CBR Conference 2015

The Schedule

PRELIMINARY PROGRAM

5.30-9.00 PM / THURSDAY, OCTOBER 16, 2025

Registration and Welcome drinks

8:15 - 8:30 AM / FRIDAY, OCTOBER 17, 2025

Conference kick off | welcome remarks (TBD)

8:30 - 10:00 AM / FRIDAY, OCTOBER 17, 2025

7x7 Presentations

10:00 AM - 10:30 AM / FRIDAY, OCTOBER 17, 2025

Break

10:30 - 12:00 PM / FRIDAY, OCTOBER 17, 2025

Session 1:

12:00 - 1:15 PM / FRIDAY, OCTOBER 17, 2025

Lunch

1:15 - 3:00 PM / FRIDAY, OCTOBER 17, 2025

Session 2:

3:00 - 3:30 PM / FRIDAY, OCTOBER 17, 2025

Break

3:30 - 4:55 PM / FRIDAY, OCTOBER 17, 2025

Session 3:

4:45 - 5:00 PM / FRIDAY, OCTOBER 17, 2025

Official Conference Photo

6:00 - 6:30 PM / FRIDAY, OCTOBER 17, 2025

Drinks at TBD

6:30 - 9:30 PM / FRIDAY, OCTOBER 17, 2025

Gala Dinner

8:15 - 10:00 AM / SATURDAY, OCTOBER 18, 2025

7x7 Presentations

10:00 - 10:30 AM / SATURDAY, OCTOBER 18, 2025

Break

10:30 - 12:00 AM / SATURDAY, OCTOBER 18, 2025

Session 4:

12:00 - 12:45 AM / SATURDAY, OCTOBER 18, 2025

Lunch

12:45 - 1:15 PM / SATURDAY, OCTOBER 18, 2025

Keynoter: TBT

1:15 - 1:30 PM / SATURDAY, OCTOBER 18, 2025

Mini Break

1:30 - 3:00 PM / SATURDAY, OCTOBER 18, 2025

Session 5:

3:00 - 3:30 PM / SATURDAY, OCTOBER 18, 2025

Break

3:30 - 4:30 PM / SATURDAY, OCTOBER 18, 2025

Session 6:

4:30 - 4:45 PM / SATURDAY, OCTOBER 18, 2025

Award Ceremony

 

Registration and Payment

Registration

Please click the button below and fill out the registration form.

All participants and accompanying persons must register for the event. The early registration deadline is May 15th, 2025, and regular registration is July 15th, 2025. We are terribly sorry, but we have to ask you to cover the credit card or PayPal processing fee.

Payment

The early bird registration fee is $495* if you register by May 15th, 2025. The regular registration fee is $595*. Late conference fee is $695* (until 15. September, 2025). No refund possible once the registration fee is paid. Please click here to fill the registration form and pay the registration fee to register.

What is included in the fee*?

  • Attendance to the entire conference
  • Welcome reception
  • Breakfasts
  • Lunches
  • Conference gala dinner
  • Coffee breaks
  • Conference material
  • Conference proceeding
  • Conference picture
  • Conference support staff
  • Trip to the beach the last day if weather permits (limited seats)

Program 2025

Program 2025 coming soon.

 

Submit your Paper

This year marks a major milestone—15 years ANNIVERSARY of this conference which advances Brand Relationship research. Be part of this special celebration by submitting your work! We welcome full papers, works-in-progress, and case studies that explore the dynamic relationships between consumers and brands—whether it’s a product, service, company, celebrity, person, or place. This conference is the ideal platform for faculty, Ph.D., master’s, and undergraduate students, as well as practitioners, to share high-quality research, gain valuable feedback, and connect with experts in the field. Whether your work is empirical, conceptual, or theoretical, your insights are essential. Let’s celebrate this milestone together—submit your paper and join us for an unforgettable experience!
The highest quality full papers from the conference will be invited to submit to the Journal of Product and Brand Management.

TOPICS

The following provides a list of possible topics to be discussed, but is not limited to:

  • Emotional Branding
  • Positive Brand Relationships: Brand Love, Brand Passion, Brand Affection, Brand Devotion, Brand Attachment, Brand Satisfaction
  • Negative Brand Relationships: Brand Hate, Brand Objection, Brand Dislike
  • Culture in brand relationships
  • Brand Cult and Religious Brands
  • Brand relationship over time, dynamics of brand relationships
  • Brand relationships in different consumer segments (e.g., children, seniors)
  • Consumer celebrity relationships (e.g., sports, entertainment, business celebrity)
  • Consumer organization relationships (e.g., political party, sports clubs ,university, red cross)
  • Consumer place relationships (e.g., city branding, country branding)
  • Influencer and AI influencer and brand relationships
  • Social media and brand relationships
  • Virtual reality and augmented reality and brand relationships
  • Brand Personality, Brand Forgiveness, Brand Compassion, Brand Communities
  • Big data, analytics and brand relationship management
  • Brand relationship theories
  • Brand relationships scales
  • Brand transgressions and recovery strategies
  • Sustainability and ethical considerations in brand relationships
  • Luxury Branding
Download CFP

Paper submission

Best papers from the 2022 conference will be considered for publication in the Journal of Product and Brand Management

Important

Dates and Deadlines

 
CONFERENCE
16-18 October, 2025
 

Submission deadline    

March 1st, 2025

Notification of acceptance

April 15th, 2025

Early registration deadline

May 15th, 2025

Regular registration deadline

July 15th, 2025
 

 

Scholarships and Stipends

Travel Stipends

We offer a limited number of stipends. The total we can give out this year is $1,500 which we split among awardees. Most suitable candidates are master or Ph.D. students, or participants from developing countries to assist with expenses related to attending the conference. Priority will be given to full paper submissions. If you are interested, when submitting your paper, you have to mention at the end of your submission (in the remark field) if you wish to apply for it and have to provide a justification why you think you qualify for the travel stipend. Provide a 100-200 justification to make your case.

Best Paper Award

Best Paper Award Given to the best full paper and best 7x7 Presentation Paper.

 

Paper Submission

Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) extended abstracts or case studies which have as a focal point consumers’ relationships with brands.

  • FULL PAPERFull papers must be original and not published. Submissions are limited to a maximum of 7,000 words, including tables and figures, but excluding the cover/title page and references. Authors should follow the guidelines provided by the Journal of Product and Brand Management when preparing their papers. Do not include author information in the submitted paper
  • Work-in-Progress Papers, Extended Abstracts, or Case Studies. Submissions in these categories must include an extended structured abstract of 1,000–1,500 words (excluding the reference list), single-spaced. The abstract must be structured into the following sections: Purpose, Methodology/Approach, Findings, Research Limitations/Implications, and Originality/Value. A reference list is required. Tables and figures should be embedded within the text. For empirical work-in-progress papers, data collection must already be underway to be considered.
  • Submissions that fail to adhere to these guidelines will be desk rejected without further review.
  • At least one author of each accepted submission is required to register, attend, and present at the conference. All submissions will undergo a double-blind review process. By submitting a paper, all author(s) agree to serve as reviewers for up to three conference submissions. Papers must be submitted electronically through our online submission system by the specified deadline. Detailed instructions are available on the conference website.

At least one author of each accepted submission must register, attend and present. All papers are double-blind reviewed. By submitting a paper all author(s) agree to review up to three conference papers. Author(s) are requested to submit their paper(s) electronically before the deadline to our online submission system on the website.

Download CFP

Paper submission

Best papers from the 2025 conference will be considered for publication in the Journal of Product and Brand Management.
Submit Paper Here Additional Submission Instructions

Contact

Legal Notice & Contact Us

Legal Note

CONSUMER BRAND RELATIONSHIP is a registered Trademark (# 4333140) and protected for the categories IC 016. US 002 005 022 023 029 037 038 050 (e.g., brochures, manuals, books, booklets, flyers, informational sheets and newsletters) and IC 041. US 100 101 107 (e.g., educational services, classes, seminars, conferences, workshops).

 

 

Get in touch

Hotel information
Hotel


Embassy Suites Las Vegas
4315 University Center Dr, Las Vegas, NV 89119Las Vegas (NV), United States.

Conference Location
Conference Venue

Embassy Suites Las Vegas
4315 University Center Dr, Las Vegas, NV 89119Las Vegas (NV), United States.



SPONSORS

© 2024 International Consumer Brand Relationship Conference™. All Rights Reserved.
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