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19-21 May 2019

6th International
Consumer Brand Relationships
Conference

The International Consumer Brand Relationships™ Conference Cancun / Mexico

About Us

CONFERENCE

The International Consumer Brand Relationships™ Conference is the world's leading networking & educational event in the field of marketing. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands.

Highlights

CONFERENCE HIGHLIGHTS

Upcoming 6th International Consumer Brand Relationships™ Conference in Cancun, Mexico

HIGHLIGHTS of the upcoming 6th International Consumer Brand Relationships Conference in Cancun, Mexico, 19-21 May 2019:
  • UP TO $ 1,000 travel stipend for Ph.D. or master Students
  • $ 250 best paper awards
  • The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management

Meet our

Previous Speakers

T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
He is former editor of the Journal of Brand Management, and prior to joining Middlesex in August 2013, he was Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland. He also has held academic positions at University of Warwick (Warwick Business School) and De Montfort University in the UK and MARA Institute of Technology, Malaysia.







Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
He is the most widely published academic expert on brand love. He does research, teaches and consults for governments, nonprofits, corporations and universities worldwide. His research has been quoted in Time, The New York Times, The Wall Street Journal, the Chicago Tribune, the Detroit Free Press, major publications in Europe and Japan, and has appeared on public radio talk shows as well as popular Television shows such as Oprah.

Chris Malone
Managing Partner, Fidelum Partners, United States
C-level executive with multiple Fortune 500 companies. Senior sales and marketing leader with over 25 years of experience in the consumer packaged goods, hospitality, food service and consulting industries. Adept in driving topline business growth and bottom profitability through direct oversight of strategic planning, sales, marketing, brand building, customer insight, eCommerce, product development and outstanding business relationships.

Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
She is Co-Editor in Chief of the Journal of Product and Brand Management, Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER), and a Visiting professor at the University of Bari (Italy). Her Areas of research interest and expertise include Brand Management, Marketing Management, Corporate Identity, and Marketing Organization.

Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Terry’s professional service includes History Section Editor and member of the Editorial Policy and Manuscript Review Boards for the Journal of Macromarketing. On January 1, 2010, he became Editor of the Journal. He is also on editorial review boards of the Journal of Historical Research in Marketing, Marketing Theory, and Management & Organizational History. Terry is a former President of the CHARM (Conference on Historical Analysis and Research in Marketing) Association.
Trevor Davis
Consumer Products Futurist IBM, UK
As a Member of the IBM Industry Academy Trevor has a leading role in bringing the IBM Smarter Planet vision to life and is widely quoted in the media. With over 20 years of international business experience, covering Marketing, R&D, Supply Chain and Agriculture, Trevor brings deep industry insight and a distinctive point of view to his work. In 2014 Trevor became an IBM Distinguished Engineer in recognition of his track record of innovation.
Euler Alves Brandão
Partner CEO of Stetik Group
He is the founder, partner and currently chairman of Stetik Group, one of the 5 largest independent marketing communication groups in Brazil, and operating in South America from several offices in diver cities. He is Ph.D. in Business Administration and his academic and professional experience in Administration involve merchandising and strategic management of companies, particularly strategic management, strategic marketing, retail, and entrepreneurship.
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus
He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals, and Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development, and Visiting Professor at the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.
T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
Chris Malone
‪Managing Partner, Fidelum Partners, United States
Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Trevor Davis
Consumer Products Futurist IBM, UK
Euler Alves Brandão
Partner CEO of Stetik Group
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus

Books & Journals

EDITED BOOKS and JOURNAL COLLABORATION

Paper submission

Best papers from the 2019 conference will be considered for publication in the Journal of Product and Brand Management and if enough high quality submission a possibily also a book.
Submit Paper Here Additional Submission Instructions

Previous Conferences

Get FREE access of all the Presentations

2017 ICBR Conference
2017 ICBR Conference
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2015 ICBR Conference
2015 ICBR Conference
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2013 ICBR Conference
2013 ICBR Conference
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2011 ICBR Conference
2011 ICBR Conference
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2010 ICBR Conference
2010 ICBR Conference
Access Papers

Video Highlights

International CBR Conference 2015

The Schedule

PRELIMINARY PROGRAM

5.30-8.30 PM / SUNDSAY MAY 19TH, 2019

Registration/Welcome Drinks Las Palmas Lobby Bar

8:15 - 9:15 am / Monday, May 20th, 2019

7x7 Presentations

9:15 - 9:30 am / Monday, May 20th, 2019

Break

9:30 - 11:00 am / Monday, May 20th, 2019

Paper Session 1

11:00 am - 11:15 am / Monday, May 20th, 2019

Break

11:15 - 12:45 pm / Monday, May 20th, 2019

Paper Session 2

12:45 - 1:15 pm / Monday, May 20th, 2019

Lunch

1:15 - 1:55 pm / Monday, May 20th, 2019

Keynoter: TBD

1:55 - 2:00 pm / Monday, May 20th, 2019

Mini Break

2:00 - 3:30 pm / Monday, May 20th, 2019

Paper Session 3

3:30 - 3:45 pm / Monday, May 20th, 2019

Break

3:45 - 5:00 pm / Monday, May 20th, 2019

Paper Session 4

5:00 - 5:10 pm / Monday, May 20th, 2019

Mini Break

5:10 - 5:50 pm / Monday, May 20th, 2019

Keynoter: TBD

5:50 - 6:00 pm / Monday, May 20th, 2019

Official Photo

6:00 - 7:00 pm / Monday, May 20th, 2019

Reception

7:00 - 10:00 pm / Monday, May 20th, 2019

Gala Dinner

8:00 - 9:00 am / Tuesday, May 21st , 2019

7x7 Presentations

9:00 - 9:15 am / Tuesday, May 21st , 2019

Break

9:15 - 10:45 am / Tuesday, May 21st , 2019

Paper Session 5

10:45 - 11:00 am / Tuesday, May 21st , 2019

Break

11:00 - 12:30 pm / Tuesday, May 21st , 2019

Paper Session 6

12:30 - 1:15 pm / Tuesday, May 21st , 2019

Lunch

1:15 - 2:45 pm / Tuesday, May 21st , 2019

Paper Session 7

2:45 - 3:00 pm / Tuesday, May 21st , 2019

Break

3:00 - 4:30 pm / Tuesday, May 21st , 2019

Paper Session 8 & Award Ceremony

4:30 - 7:30 pm / Tuesday, May 21st , 2019

Pool Party (free)

 

Registration and Payment

Registration

Please click the button below and fill out the registration form.

All participants and accompanying persons must register for the event. The early registration deadline is February 15th, 2019 and regular registration is April 1st, 2019.

Payment

The early bird registration fee is $249 if you register by February 15th, 2019. After that date, the regular registration fee is $349. No refund possible once the registration fee is paid. Please click here to fill the registration form and pay the registration fee to get registered.

What is included in the fee?

  • Attendance to the conference
  • Welcome reception
  • Breakfasts, lunches, dinners
  • Coffee breaks
  • Gala dinner
  • Conference material
  • Conference picture
  • Unlimited premium and domestic alcoholic beverages
  • Pool Party

Program 2019

Coming Soon

 

Submit your Paper

This international conference brings together researchers and practitioners with an interest in the relationship consumers have with brands. We invite full papers, work in progress or case studies which have as a focal point the consumer and the relationship to products, companies, stores, celebrities, or countries brands among others. The event provides an ideal opportunity for Ph.D. students and faculty members sharing their most recent high quality work with other experts in that field. Empirical as well as conceptual or theoretical works are welcomed. The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management.

TOPICS

The following provides a list of possible topics to be discussed, but is not limited to:

  • Consumer brand relationships across different consumer segments (e.g., children, seniors)
  • Positive brand relationship constructs (e.g., brand love, brand passion, brand affection, brand devotion)
  • Consumer retailer or company relationships (e.g., stakeholder theory)
  • Brand relationship and brand personality
  • Negative brand relationship constructs (e.g., brand hate, brand objection, brand dislike, brand opposition, brand divorce)
  • Brand forgiveness
  • Brand relationship over time, dynamics of brand relationships
  • Brand communities
  • Big Data, Analytics and Brand Relationship Management
  • Brand attachment, attachment theory
  • Brand relationship theories and underlying constructs
  • The role and effect of culture on consumer brand relationships
  • Brand cult and religious brands
  • Consumer celebrity relationships (e.g., sports, entertainment, business celebrity)
  • Consumer organization relationships (e.g., political party, sports club/teams, Universities, red cross)
  • Consumer place relationships (e.g., city branding, country branding)
  • Brand relationships scales
Download CFP

Paper submission

The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management (publisher Emerald).
Submit Paper Here Additional Submission Instructions

Important

Dates and Deadlines

 
CONFERENCE
May 19th – 21th, 2019
 

Submission deadline    

November 15th, 2018

Notification of acceptance

January 15th, 2019

Early registration deadline

February 15st, 2019

Regular registration deadline

April 1st, 2019
 

 

Scholarships and Stipends

Travel Stipends

We offer a limited number of up to a total of $1,000 travel stipends for Ph.D. students, master students or participants from developing countries to assist with expenses related to attending the conference. Priority will be given to full paper submissions. If you are interested, when submitting your paper, you have to mention at the end of your submission (in the remark field) if you wish to apply for it and have to provide a justification why you think you qualify for the travel stipend. Provide a 100-200 justification to make your case.

Best Paper Award

The conference gives $250 for the best paper award, and a chance of publication in the Journal of Product and Brand Management.

 

Paper Submission

Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) case studies which have as a focal point the consumer and the relationships to brands.

  • FULL PAPER submissions must not be published, accepted for publication or under consideration for publication elsewhere. Articles should be not longer than 7,000 words (including tables, figures and references). In preparing for the full papers, please reference the authors' guidelines from the Journal of Product and Brand Management. No author information in your paper you submit. Provide author information only in the online submission tool. Full papers which are not formatted accordingly will not be considered or reviewed.
  • WORK-IN-PROGRESS PAPERS or case studies. Please provide an extended structured abstract of max. 1,000 words (excluding reference list), single spaced. You need to have the following sections: purpose, methodology/approach, findings, research limitations/implications, and originality/value. A reference list is required. Tables or figures should be placed in the appendix after the reference. Empirical work-in-progress papers should be at least in the data collection phase to be considered.
  • Papers that are not accepted for full presentation might be accepted as poster.
  • The best papers from the conference will be published in the Journal of Product and Brand Management.

At least one author of each accepted submission must register, attend and present. All papers are double-blind reviewed. By submitting a paper all authors agree to review up to three papers. Authors are requested to submit their paper(s) electronically before the deadline to our online submission system on the website. Any questions should be addressed to Marc Fetscherin (mfetscherin@rollins.edu).

Download CFP

Paper submission

Best papers from the 2019 conference will be considered for publication in the Journal of Product and Brand Management
and if enough high quality submission a possibily also a book.
Submit Paper Here Additional Submission Instructions

Contact

Contact Us

Get in touch

Hotel information
Hotel

IBEROSTAR CANUN
ALL-INCLUSIVE HOTEL
Zona Hotelera, 77500 Cancún
Mexico

How to book a room?
To get the special price, book directly at this link

Conference Location
Conference Venue

IBEROSTAR CANUN
ALL-INCLUSIVE HOTEL
Zona Hotelera, 77500 Cancún,
Mexico

VIRTUAL TOUR

SPONSORS

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