The International Consumer Brand Relationships (ICBR) Conference is the world's leading networking & educational event. Join us also on the world's largest brand relationships network on Facebook and LinkedIn. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands. The aim of the event is to build a community of experts who are interested in the relationships consumers have with products, companies, stores, celebrities, or place brands.
Marc Fetscherin is an Associate Professor of International Business and Marketing at Rollins College, USA. He is/was a visiting professor at the East China University of Science and Technology (China), the Copenhagen Business School (Denmark), Jacobs University (Germany), the University of Fribourg, (Switzerland) and University of Lausanne (HEC).
His work has been published in the Harvard Business Review, International Journal of Market Research, International Marketing Review, European Journal of Marketing, Journal of Business Research, Journal of Brand Management, Journal of Place Branding and Public Diplomacy, International Business Review, among others. He is the co-editor of the book "Consumer Brand Relationships: Theory and Practice" (2012), Consumer Brand Relationship: Meaning, Measuring, Managing (2015) and CEO Branding: Theory and Practice (2015). He is in the editorial board of the Journal of Brand Management and the Journal for Place Branding and Public Diplomacy.
Ricardo Cayolla is invited Professor in ISMAI* and IPVC - ESTG**. Ricardo has a Ph.D. in Marketing and Strategy and has done a course of Design Thinking for Business Inovation in ESADE. Beyond the academic research, Ricardo is also a tennis coach, writer, sports manager and with a presence in the media.
CEO of CFB PRO, a company whose mission is to educate children and young people through football, CFB PRO owns Leça FC (Youth), a centenary club. He is also technical director in Cayolla tennis academy, Tennis commentator on Eurosport Portugal, and has opinion columns in Tenis Portugal and Barcelos Popular.
Ricardo has published four tennis books. Every book has an original concept.
Based in Barcelona, Spain, Ricardo was a professional tennis player and coach of the professional circuit and traveled as a player and a coach for over 25 countries.
* Instituto Superior da Maia (ISMAI)
** Instituto Politécnico de Viana do Castelo - Escola Superior da Tecnologia e Gestão (IPVC - ESTG).
This international conference brings together researchers and practitioners with an interest in the relationship consumers have with brands. We invite full papers, work in progress or case studies which have as a focal point the consumer and the relationship to products, companies, stores, celebrities, or countries brands among others. The event provides an ideal opportunity for Ph.D. students and faculty members sharing their most recent high quality work with other experts in that field. Empirical as well as conceptual or theoretical works are welcomed.
The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management (publisher Emerald).
The following provides a list of possible topics to be discussed, but is not limited to:
We offer a limited number of up to a total of € 1,000 travel stipends for Ph.D. students, master students or participants from developing countries to assist with expenses related to attending the conference. Priority will be given to full paper submissions. If you are interested, when submitting your paper, you have to mention at the end of your submission (in the remark field) if you wish to apply for it and have to provide a justification why you think you qualify for the travel stipend. Provide a 100-200 justification to make your case.
Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) case studies which have as a focal point the consumer and the relationships to brands.
At least one author of each accepted submission must register, attend and present. All papers are double-blind reviewed. By submitting a paper all authors agree to review up to three papers. Authors are requested to submit their paper(s) electronically before the deadline to our online submission system on the website. Any questions should be addressed to Marc Fetscherin (email@example.com).
HOTEL DA MUSICA
Largo Ferreira Lapa 21
How can any participant can make a reservation?
Directly through the hotel website www.hoteldamusica.com
Telephone +351 226 076 008
or email firstname.lastname@example.org
Always mentioning the Promocode
CBR - Conferencia internacional
What about the prices?
HOTEL DA MUSICA
Preços NET (Preços/Noite/IVA incluído)
Porto Business School
Avenida Fabril do Norte, 425