Loading

18-20 May 2017

5th ICBR Conference

The International Consumer Brand Relationships Conference Porto, Portugal

About Us

CONFERENCE

The International Consumer Brand Relationships (ICBR) Conference is the world's leading networking & educational event. Join us also on the world's largest brand relationships network on Facebook and LinkedIn. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands. The aim of the event is to build a community of experts who are interested in the relationships consumers have with products, companies, stores, celebrities, or place brands.

Highlights

CONFERENCE HIGHLIGHTS

Upcoming 5th International Consumer Brand Relationships Conference in Porto, Portugal

HIGHLIGHTS of the upcoming 5th International Consumer Brand Relationships Conference in Porto, Portugal, 18-20 May 2017:

Meet our

Previous Speakers

T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
He is former editor of the Journal of Brand Management, and prior to joining Middlesex in August 2013, he was Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland. He also has held academic positions at University of Warwick (Warwick Business School) and De Montfort University in the UK and MARA Institute of Technology, Malaysia.







Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
He is the most widely published academic expert on brand love. He does research, teaches and consults for governments, nonprofits, corporations and universities worldwide. His research has been quoted in Time, The New York Times, The Wall Street Journal, the Chicago Tribune, the Detroit Free Press, major publications in Europe and Japan, and has appeared on public radio talk shows as well as popular Television shows such as Oprah.

Chris Malone
Managing Partner, Fidelum Partners, United States
C-level executive with multiple Fortune 500 companies. Senior sales and marketing leader with over 25 years of experience in the consumer packaged goods, hospitality, food service and consulting industries. Adept in driving topline business growth and bottom profitability through direct oversight of strategic planning, sales, marketing, brand building, customer insight, eCommerce, product development and outstanding business relationships.

Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
She is Co-Editor in Chief of the Journal of Product and Brand Management, Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER), and a Visiting professor at the University of Bari (Italy). Her Areas of research interest and expertise include Brand Management, Marketing Management, Corporate Identity, and Marketing Organization.

Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Terry’s professional service includes History Section Editor and member of the Editorial Policy and Manuscript Review Boards for the Journal of Macromarketing. On January 1, 2010, he became Editor of the Journal. He is also on editorial review boards of the Journal of Historical Research in Marketing, Marketing Theory, and Management & Organizational History. Terry is a former President of the CHARM (Conference on Historical Analysis and Research in Marketing) Association.
Trevor Davis
Consumer Products Futurist IBM, UK
As a Member of the IBM Industry Academy Trevor has a leading role in bringing the IBM Smarter Planet vision to life and is widely quoted in the media. With over 20 years of international business experience, covering Marketing, R&D, Supply Chain and Agriculture, Trevor brings deep industry insight and a distinctive point of view to his work. In 2014 Trevor became an IBM Distinguished Engineer in recognition of his track record of innovation.
Euler Alves Brandão
Partner CEO of Stetik Group
He is the founder, partner and currently chairman of Stetik Group, one of the 5 largest independent marketing communication groups in Brazil, and operating in South America from several offices in diver cities. He is Ph.D. in Business Administration and his academic and professional experience in Administration involve merchandising and strategic management of companies, particularly strategic management, strategic marketing, retail, and entrepreneurship.
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus
He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals, and Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development, and Visiting Professor at the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.
T.C. Melewar
Professor of Marketing and Strategy, Middlesex University London, UK.
Aaron Ahuvia
Professor of Marketing at the University of Michigan-Dearborn
Chris Malone
‪Managing Partner, Fidelum Partners, United States
Cleopatra A Veloutsou
Senior Lecturer in Marketing, Adam Smith Business School, University of Glasgow, UK
Terrence H. Witkowski
Professor and editor Journal of Marcormarketing California State University, USA
Trevor Davis
Consumer Products Futurist IBM, UK
Euler Alves Brandão
Partner CEO of Stetik Group
Hans Rüdiger Kaufmann
Full Professor, School of Business, University of Nicosia, Cyprus

Books & Journals

EDITED BOOKS and JOURNAL COLLABORATION

Paper submission

Best papers from the 2017 conference will be considered for publication in the Journal of Product and Brand Management and if enough high quality submission a possibily also a book.
Submit Paper Here Additional Submission Instructions

Previous Conferences

Get FREE access of all the Presentations

2015 ICBR Conference
2015 ICBR Conference
Access Papers
2013 ICBR Conference
2013 ICBR Conference
Access Papers
2011 ICBR Conference
2011 ICBR Conference
Access Papers
2010 ICBR Conference
2010 ICBR Conference
Access Papers

Video Highlights

International CBR Conference 2015

International CBR Conference 2017

Organizers and Hosts

Marc Fetscherin

Marc Fetscherin is an Associate Professor of International Business and Marketing at Rollins College, USA. He is/was a visiting professor at the East China University of Science and Technology (China), the Copenhagen Business School (Denmark), Jacobs University (Germany), the University of Fribourg, (Switzerland) and University of Lausanne (HEC).

His work has been published in the Harvard Business Review, International Journal of Market Research, International Marketing Review, European Journal of Marketing, Journal of Business Research, Journal of Brand Management, Journal of Place Branding and Public Diplomacy, International Business Review, among others. He is the co-editor of the book "Consumer Brand Relationships: Theory and Practice" (2012), Consumer Brand Relationship: Meaning, Measuring, Managing (2015) and CEO Branding: Theory and Practice (2015). He is in the editorial board of the Journal of Brand Management and the Journal for Place Branding and Public Diplomacy.


Read more

Ricardo Cayolla

Ricardo Cayolla is invited Professor in ISMAI* and IPVC - ESTG**. Ricardo has a Ph.D. in Marketing and Strategy and has done a course of Design Thinking for Business Inovation in ESADE. Beyond the academic research, Ricardo is also a tennis coach, writer, sports manager and with a presence in the media.

CEO of CFB PRO, a company whose mission is to educate children and young people through football, CFB PRO owns Leça FC (Youth), a centenary club. He is also technical director in Cayolla tennis academy, Tennis commentator on Eurosport Portugal, and has opinion columns in Tenis Portugal and Barcelos Popular.

Ricardo has published four tennis books. Every book has an original concept.

Based in Barcelona, Spain, Ricardo was a professional tennis player and coach of the professional circuit and traveled as a player and a coach for over 25 countries.

* Instituto Superior da Maia (ISMAI)

** Instituto Politécnico de Viana do Castelo - Escola Superior da Tecnologia e Gestão (IPVC - ESTG).


Read more

The Schedule

PRELIMINARY PROGRAM

5:30 - 8:30 pm / Thursday, May 18th , 2017

Registration (Main lobby)

6:00 - 7:30 pm / Thursday, May 18th , 2017

If you want to attend the 2st Global Consumer Brand Relationships Summit, please register separately for this event here www.cbrsummit.com (Sonae Auditorium)

8:00 - 8:15 am / Friday, May 19th , 2017

Welcome

8:15 - 9:15 am / Friday, May 19th , 2017

7x7 Presentations

9:15 - 9:30 am / Friday, May 19th , 2017

Break

9:30 - 11:00 am / Friday, May 19th , 2017

Paper Session 1

11:00 am - 11:15 am / Friday, May 19th , 2017

Break

11:15 - 12:45 pm / Friday, May 19th , 2017

Paper Session 2

12:45 - 1:15 pm / Friday, May 19th , 2017

Lunch

1:55 - 2:00 pm / Friday, May 19th , 2017

Mini Break

2:00 - 3:30 pm / Friday, May 19th , 2017

Paper Session 3

3:30 - 3:45 pm / Friday, May 19th , 2017

Break

3:45 - 5:00 pm / Friday, May 19th , 2017

Paper Session 4

5:00 - 5:10 pm / Friday, May 19th , 2017

Mini Break

5:10 - 5:50 pm / Friday, May 19th , 2017

Keynoter: Umit Kucuk, Love is over, Let's talk about Hate

5:50 - 6:00 pm / Friday, May 19th , 2017

Official Photo

6:00 - 7:00 pm / Friday, May 19th , 2017

Reception

7:00 - 10:00 pm / Friday, May 19th , 2017

Gala Dinner

8:00 - 9:00 am / Saturday, May 20th , 2017

7x7 Presentations

9:00 - 9:15 am / Saturday, May 20th , 2017

Break

9:15 - 10:45 am / Saturday, May 20th , 2017

Paper Session 5

10:45 - 11:00 am / Saturday, May 20th , 2017

Break

11:00 - 12:30 pm / Saturday, May 20th , 2017

Paper Session 6

12:30 - 1:15 pm / Saturday, May 20th , 2017

Lunch

1:15 - 2:45 pm / Saturday, May 20th , 2017

Paper Session 7

2:45 - 3:00 pm / Saturday, May 20th , 2017

Break

3:00 - 4:30 pm / Saturday, May 20th , 2017

Paper Session 8 & Award Ceremony

4:30 - 7:30 pm / Saturday, May 20th , 2017

Porto Wine Tour (free)

 

Registration and Payment

Registration

Please click the button below and fill out the registration form.

All participants and accompanying persons must register for the event. The early registration deadline is March 1st, 2017 and regular registration is April 1st, 2017.

Payment

The early bird registration fee is €395 (discount €100) if you register by March 1st, 2017. After that date, the regular registration fee is €495. No refund possible once the registration fee is paid. Please click here to fill the registration form and pay the registration fee to get registered.

What is included in the fee?

  • Attendance to the conference
  • Welcome reception
  • Breakfasts, lunches, coffee breaks
  • Gala reception and gala dinner
  • Conference material
  • Conference picture
  • Visit port winery
  • City tour of Porto

Program 2017

Coming Soon

 

Submit your Paper

This international conference brings together researchers and practitioners with an interest in the relationship consumers have with brands. We invite full papers, work in progress or case studies which have as a focal point the consumer and the relationship to products, companies, stores, celebrities, or countries brands among others. The event provides an ideal opportunity for Ph.D. students and faculty members sharing their most recent high quality work with other experts in that field. Empirical as well as conceptual or theoretical works are welcomed.

The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management (publisher Emerald).

TOPICS

The following provides a list of possible topics to be discussed, but is not limited to:

  • Consumer brand relationships across different consumer segments (e.g., children, seniors)
  • Brand Relationships over time
  • The role and effect of culture on consumer brand relationships
  • Positive brand relationship constructs (e.g., brand love, brand passion, brand attachment, brand affection, brand devotion, brand loyalty, brand commitment)
  • Negative brand relationship constructs (e.g., brand hate, brand objection)
  • New brand relationship theories and underlying constructs
  • Models, Measurements and scales related to consumer brand relationships
  • Impact of consumer brand relationships on profitability, sales and share prices
  • Brand cult and religious brands
  • Storytelling theory and brand relationships
  • Brand relationships and neuroscience
  • Anthropological and psychological aspects in brand relationships
  • Social media and brand relationships
  • Consumer celebrity relationships (e.g., sports, entertainment, business celebrity)
  • Consumer retailer/company relationships (e.g., C2B, C2C, stakeholder theory)
  • Consumer organization relationships (e.g., political party, sports club/teams, universities, red cross)
  • Consumer destination brand relationships
  • Neuroscience and brand relationship
Download CFP

Paper submission

Best papers from the 2017 conference will be considered for publication in the Journal of Product and Brand Management
and if enough high quality submission a possibily also a book.
Submit Paper Here Additional Submission Instructions

Important

Dates and Deadlines

 
CONFERENCE
May 18th – 20th, 2017
 

Submission deadline    

December 20th, 2016

Notification of acceptance

February 1st , 2017

Early registration deadline

March 1st , 2017

Regular registration deadline

April 1st , 2017
 

 

Scholarships and Stipends

Travel Stipends

We offer a limited number of up to a total of € 1,000 travel stipends for Ph.D. students, master students or participants from developing countries to assist with expenses related to attending the conference. Priority will be given to full paper submissions. If you are interested, when submitting your paper, you have to mention at the end of your submission (in the remark field) if you wish to apply for it and have to provide a justification why you think you qualify for the travel stipend. Provide a 100-200 justification to make your case.

Best Paper Award

The conference gives € 250 for the best paper award, and a chance of publication in the Journal of Product and Brand Management.

 

Paper Submission

Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) case studies which have as a focal point the consumer and the relationships to brands.

  • FULL PAPER submissions must not be published, accepted for publication or under consideration for publication elsewhere. Articles should be not longer than 7,000 words (including tables, figures and references). In preparing for the full papers, please reference the authors' guidelines from the Journal of Product and Brand Management. No author information in your paper you submit. Provide author information only in the online submission tool. Full papers which are not formatted accordingly will not be considered or reviewed.
  • WORK-IN-PROGRESS PAPERS or case studies. Please provide an extended structured abstract of max. 1,000 words (excluding reference list), single spaced. You need to have the following sections: purpose, methodology/approach, findings, research limitations/implications, and originality/value. A reference list is required. Tables or figures should be placed in the appendix after the reference. Empirical work-in-progress papers should be at least in the data collection phase to be considered.
  • Papers that are not accepted for full presentation might be accepted as poster.
  • The best papers from the conference will be published in the Journal of Product and Brand Management.

At least one author of each accepted submission must register, attend and present. All papers are double-blind reviewed. By submitting a paper all authors agree to review up to three papers. Authors are requested to submit their paper(s) electronically before the deadline to our online submission system on the website. Any questions should be addressed to Marc Fetscherin (mfetscherin@rollins.edu).

Download CFP

Paper submission

Best papers from the 2017 conference will be considered for publication in the Journal of Product and Brand Management
and if enough high quality submission a possibily also a book.
Submit Paper Here Additional Submission Instructions

Contact

Contact Us

Get in touch

Marc Fetscherin
Contact him for all questions related to the paper submission (mfetscherin@rollins.edu)
Ricardo Cayolla
Contact him for all other questions (e.g., accomodation, registration, payment) (ricardo.cayolla@gmail.com)
Hotel information
Hotel

HOTEL DA MUSICA
Largo Ferreira Lapa 21
4150-323 Porto,
PORTUGAL

How can any participant can make a reservation?
Directly through the hotel website www.hoteldamusica.com
Telephone +351 226 076 008
or email grupos.eventos@hoteldamusica.com
Always mentioning the Promocode
CBR - Conferencia internacional

What about the prices?
HOTEL DA MUSICA
Regime BB
Preços NET (Preços/Noite/IVA incluído)
DBL 129.00€
SGL 119.00€
SUITE 159.00€

Conference Location
Conference Venue

Porto Business School
Avenida Fabril do Norte, 425
4460-312 Matosinhos
Portugal

VIRTUAL TOUR

SPONSORS

© 2017 International Consumer Brand Relationships Conference. All Rights Reserved.
Website created by Creative Cores
Title
First name
Last name
University/Company
Department
Street
Post Code
City
State
Country
Phone
Fax
Email
Comments